I always see this in the airport and I have not bought it yet but I think one day I may have to. I know that I would have been so annoying to my parents about getting this when I was a kid. I used to be obsessed with killer whales. My dream was to be a killer whale trainer. I think the concept of the stuffed animal in a can was a good marketing technique because for some reason it makes me want it so much more than just the stuffed animal. I think that part of this is that you get the exciting experience of opening the can, which I am assuming was not costly when making the product. It makes it stand out from other products even though the idea is so simple. I feel like some people would buy this and then save it as a souvenir, but not open it for some reason. It also came with a bunch of different types of animals.